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For ex.

Place- Coca Cola has been successful in providing their drinks through fast food combos. I mean most of us reply with “I’ll have a coke” when asked “What would you like to drink?”.

Promotion- Again, Coca Cola through its holiday advertising and the coke-loving Santa’s

Product- Facebook, as its a cool and fascinating tool in modern society, by connecting to the entire world basically

Target Market- Cigarette companies, as smokers are hooked onto the product and bingo! you have loyal customers

1 Thought on What types of marketing strategies have been successful for large companies in the past?
  1. Reply
    calyx156
    April 24, 2013 at 9:04 pm

    Let’s look at some other marketing strategies (and they’ll probably be mostly negative, as I seem to be in that space tonight…) 1) Creating a NEED for a product where a need did not heretofore exist; 2) Flooding the market with a product so that it’s everywhere and it simply isn’t cool not to know about it nor to use it; 3) Designed or Built-In Obsolescence;so that essential items wear out before their time, forcing one to buy more; 4) Creating a notion that a fashion, shoe or product has to change every season, when in fact, it might not need to change AT ALL, so appealing to a sense of novelty or being “au courent”. 5) Paying people to get their friends, associates and family to buy a certain product; 6) Implying that one is not intelligent, an arbiter of good taste, fashionable, successful or anything good if one does not buy a particular product; Snob appeal; 7) Creating an addicted, adrenaline-based, warlike or aggressive society that is bred and trained to be “high-maintenance”, highly competitive, and very much into taking charge, taking control, taking over other people’s thoughts, homelands, cultures, simply TAKING; 8) Creating the belief that one will not be able to maintain one’s health, social standing, comfort level, state of emergency prepared-ness without a certain product; so Re-inforcing People’s Insecurities; Fear-Based Marketing; 8) Creating the need to protect what one has, and not lose it as in insurance products; 9) Creating the need for additional wealth, as in investment products; and, ultimately Creating Greed and Equating It With Success or “Winning the Game”;10) Creating the notion that one of something can never be enough; 11) Creating the belief that the purchase of something requires the additional purchase of items to either improve it, supplement it, or maintain it; ie iPod docks, cases, carrying cases, headphones, and other accessories; creating the notion that one’s house must continually be made bigger and better or more modern; 12) Creating the need for excessive consumption, maintenance, cleanliness or upkeep; (Cross-marketing); 13) Buyer Rewards; 14) Being the only company that does a particular thing, so Monopolizing an Item or a Process or Service;

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